Former NZ rower takes over Hamilton’s group fitness market.

It was June 2018 she decided to transform her one-on-one styled training into a group fitness business. Since then,she has helped just over 140 new clients change their lives into a healthier direction. A result of tripling her clientele, with 3 locations in Hamilton two trainers.“It wasn’t all as simple as it sounds. The change of business model actually resulted in a loss of 80% of my current clients. People who like one-on-one styled training, don’t necessarily like group training, it was a risk I had to take. Also, building a business means getting clients to like the other trainers, and not just me. So making sure I have the ‘right’ trainers is super important, yet isn’t easy to find.”

Emily has her dog ‘Kasey’ come along for training sessions. “She’s our Fast Fit mascot- clients love her and it brings common ground for people to start chatting, getting to know each other and building new friendships”.Emily’s background involves representing NZ in rowing between 2009-2012. The training is intense, the mental game is even tougher and your crew mates will also end up as your opposition, when seat racing to make the NZ team.
“There would never be a training where you aren’t giving it 100%, because if you slacked off, that would be one session your team mates has over you”.

Emily’s goal is to help get the best version out of everyone coming through Fast Fit. She helps people to become the best parents to their kids, employee at their job or the uni student with the highest grades.“It’s amazing to see the changes someone goes through. I find a lot of people start out nervous and unsure about workouts. Within a couple weeks, they have changed their views on fitness, confidence has increased, and I see them making jokes in sessions with others! It’s honestly the most rewarding thing as a trainer!”

“Many people think they need to workout to lose weight or they start exercising because they have had a health scare or have injured themselves”
Fitness should be about preventing health scares or injuries. Emily will continue to grow her business and help as many people as she can to make it a part of everyday life”.

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